Author Topic: 10 Ways To Increase Your Targeted Web Site Traffic  (Read 14797 times)

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10 Ways To Increase Your Targeted Web Site Traffic
« on: April 27, 2007, 09:22:03 PM »
Article printed from SEO-News: http://www.seo-news.com
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    10 Ways To Increase Your Targeted Web Site Traffic
    By Titus Hoskins (c) 2007

    In order to create a successful website you must have
    traffic or visitors to your site. Without traffic your
    perfect site is useless; it might as well not even exist.

    Moreover, because traffic is an essential element of any
    successful site, many novice webmasters make the mistake of
    believing all traffic is created equal.

    Huge mistake.

    For if traffic is King; targeted traffic is God. All
    traffic is good, but there is a great distinction between
    ordinary traffic and targeted traffic. Someone clicking on
    a link to your site who is looking for the exact
    information or product you have displayed is said to be a
    targeted visitor. These are the kinds of visitors or
    traffic you must try to obtain in your marketing and link
    building.

    Why?

    Because targeted traffic is often the key to building a
    successful site on the web. Targeted traffic will greatly
    increase your sales conversions, bring back repeat visitors
    and help your site gain a prominent online presence.

    So here are 10 targeted traffic building steps you can take:

    1. Google Is God!

    Only half-kidding but at least where targeted traffic is
    concerned, Google is still the all important being you
    should be worshipping online. Don't ignore the other two
    major demigods Yahoo! and MSN, but Google will deliver most
    of your traffic. Your website stats will point this out to
    you daily, so you must optimize your site for Google.

    As a general rule make your pages Google friendly by only
    using one topic per page, include your keywords in the
    title, meta description and url for that page. It would
    also be helpful to have your main keywords in the first
    headline on the page and most experienced webmasters try to
    place their keywords in the first 90 words and in the last
    25 words. Sprinkle your keywords and variations throughout
    the copy but don't keyword spam, just let the engines know
    this is what your page is about.

    2. Target The Right Keywords

    You must target the right keywords in order to get useful
    traffic to your site. You must first check the number of
    searches and amount of competition for your chosen
    keywords. You can use software like Keyword Elite or sites
    like http://www.digitalpoint.com/tools/suggestion/ which
    will give you the Overture and WordTracker monthly stats to
    help you pick the right keywords for your site. Instead of
    picking highly competitive keywords, take the middle road
    and milk the 'long tail keywords'!

    Most webmasters create a master keyword list for their site
    then branch off into sub-categories from this master list.
    For example, if you have a site on laptops your sub-keyword
    categories could be laptop accessories, laptop batteries
    and so on. Similarly, most webmasters only develop their
    sites in a simple hierarchy with the homepage as the center
    with their major keywords as separate pages and then
    sub-categories branching out from these. Your webpages
    should not be more than three clicks away from your
    homepage as this will really displease the search engine
    gods!

    3. Have Relevant Content

    Perhaps what will appease the SE gods the most is relevant
    content. Your content has to be relevant to the topic of
    your site. Keep everything on topic and within the scope of
    your site.

    Relevant, helpful content will also be the biggest magnet
    for targeted traffic. Surfers are usually looking for
    information, give them what they want and your site will
    reap the rewards. Original, high quality, relevant content
    will draw in targeted traffic to your site so make sure
    you have some good content to satisfy your visitors and
    the search engines.

    4. Let The Search Engines Find You

    Instead of submitting your site to the search engines, let
    them find your site. One of the best ways to do this is by
    placing your links on high traffic/spidered sites: on
    online forums matching your site's content, on social
    networks such as MySpace, YouTube, Squidoo... and on
    article directories like Ezinearticles, Goarticles, and
    Ideamarketers. The search engines will follow these links
    and index your site before you even know it.

    5. Use Traffic Modules

    One of the most effective ways to bring in targeted traffic
    is to create traffic modules: whole areas of your site
    devoted to one sub-topic. For example, if you have a
    general site on cars, you could develop a whole section on
    a car-buying guide. Another section could be on car
    accessories, link all these pages together into a neat
    traffic cluster on your site. The search engines will love
    these closely grouped pages and reward you with lots of
    targeted traffic.

    6. Use Articles

    Don't forget article marketing, just because it has become
    extremely popular doesn't mean it has become any less
    effective. Writing short helpful informative articles on
    your site's topic is still one of the best ways to get
    targeted traffic to your site. Place your links with your
    targeted keyword anchor text in the resource box.

    Article marketing is an invaluable source not only of
    targeted traffic but also one-way links to your site. These
    links will help increase your rankings, especially in
    Google which considers each link as a democratic vote for
    your site and ranks each page with a PageRank PR 0-10.

    Articles are also extremely important for pre-selling to
    your potential customers. These articles warm or soften up
    your prospective buyers to your salespitch before they even
    reach your site.

    7. Build Opt-in Lists

    Most marketers and webmasters use opt-in lists to bring
    targeted visitors back to their sites. Instead of just
    receiving that visitor once, you can get repeat visits by
    using a simple follow-up system with an autoresponder.
    Studies have consistently shown it might take 6 or 7
    follow-ups before a potential customer buys.

    Building a subscriber list will also be helpful in creating
    a web community around your site. These community members
    may become your most targeted of all your visitors.
    Likewise, you should have a bookmark feature on all your
    pages, any repeat visitor is a targeted visitor!

    8. Have Blogs & RSS Feeds

    Make sure you have a blog and RSS feed attached to your
    site. This will not only bring in targeted traffic but your
    visitors can also subscribe to your RSS feed. This will
    bring targeted visitors back to your site. Use a free site
    like Google's own http://www.blogger.com or better yet
    create your own blog using free software such as WordPress.

    9. Use Social Media

    Build links and contacts in all the important social media
    networks such as MySpace, YouTube and Flickr. These social
    networks are a great source of very targeted traffic.

    10. Use Multimedia

    Perhaps the biggest opportunity to build targeted traffic
    is using video and audio media on your site. These will
    help personalize your message or content and build trust
    with your visitors. Video clips also have a great viral
    potential which will bring in traffic.

    Sites such as YouTube, Google Video can help you get your
    message or content in front of millions of eyes overnight.
    Savvy marketers are already exploiting the traffic
    potential of this new multimedia trend overtaking the web.
    Why should they have all the fun? You too, can take
    advantage of these free media sites and pull in targeted
    traffic to your site.

    Of course, there are many more ways of getting targeted
    traffic to your site. But just using one or two of these
    techniques should increase your targeted traffic in the
    coming months. Appease the traffic gods by putting these
    steps into practice and see for yourself.
    ================================================================
    The author is a full-time online marketer. For the latest and
    most effective web marketing tools try: Internet Marketing
    Software (http://www.bizwaremagic.com) Or for the most powerful
    marketing software try: Internet Marketing Tools
    (http://www.marketingtoolguide.com) Copyright © 2007 Titus
    Hoskins. This article may be freely distributed if this resource
    box stays attached.
    ================================================================


    Copyright © 2007 Jayde Online, Inc.  All Rights Reserved.

    SEO-News is a registered service mark of Jayde Online, Inc.




YELLOWSAND1964

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Re: 10 Ways To Increase Your Targeted Web Site Traffic
« Reply #1 on: July 11, 2007, 05:22:22 PM »
nice 10 ways to increase traffic I learn a good tip


Mary :pc

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Re: 10 Ways To Increase Your Targeted Web Site Traffic
« Reply #2 on: July 15, 2007, 09:46:11 AM »
A footnote to the #1 paragraph:  have as few "dangling" pages as possible.  Dangling pages are pages that do not link internally to any other page (outside of the navbar), they are dead ends.  It pays to spend some time thinking out and mapping out your website.  The more easily navigated it is, the more the SE (especially Google) will like it.

  

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