Author Topic: Amazon launches house brand of cosmetics  (Read 195 times)

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WayOutWest

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Amazon launches house brand of cosmetics
« on: March 25, 2019, 04:14:44 AM »
Amazon enters yet another retail segment by launching their own house brand of cosmetics, Belei.

Belei features a dozen items including a charcoal balancing mask ($18), a dark spot solution serum ($22) and a vitamin C moisturizer ($35).

Read more at: https://www.marketwatch.com/amp/story/guid/B991568C-4BDC-11E9-B53C-75269884C3CF



uncleleroy

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Re: Amazon launches house brand of cosmetics
« Reply #1 on: March 26, 2019, 01:34:32 AM »
How come the name sounds like something that a Chinese person would use?

Southern Jewel's Fab Finds

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Re: Amazon launches house brand of cosmetics
« Reply #2 on: March 26, 2019, 03:32:09 PM »
Who test marketed that name?
Geeesh!
Cross between an Italian and Chinese.

Had my daughter look over the items as she buys quite a bit of her makeup, face care and beauty items online.
She tells me wayyyyyyy overpriced.
That charcoal balancing mask?
She buys it five for $5.00 with free shipping with a $20.00 order. (we normally combine an order so we receive free shipping)
For me? That moisturizer is overpriced.
I use a retinol based moisturizer that receives 4 outta 5 star reviews.
It's 3 times less than Amazon's price.

Meh.

WayOutWest

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Re: Amazon launches house brand of cosmetics
« Reply #3 on: March 31, 2019, 12:23:40 AM »
I was wondering about their pricing. It seemed way overpriced to me, but a lot of cosmetic products are way overpriced, imho.

Southern Jewel's Fab Finds

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Re: Amazon launches house brand of cosmetics
« Reply #4 on: April 01, 2019, 04:16:15 PM »
Wayyyyyy over-priced in my opinion.
Here's Google Shopping Comparison
« Last Edit: April 05, 2019, 07:57:55 PM by WayOutWest »

WayOutWest

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Re: Amazon launches house brand of cosmetics
« Reply #5 on: April 05, 2019, 07:58:42 PM »

Southern Jewel's Fab Finds

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Re: Amazon launches house brand of cosmetics
« Reply #6 on: April 08, 2019, 11:52:42 AM »
Yep.
Crazy!

  

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