Author Topic: What Can Publishers Learn from eBay’s Social Selling Pilot?  (Read 11366 times)

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Southern Jewel's Fab Finds

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Since the beginning of 2012, eBay has been working with a group of 8 sellers to help them build their business and increase sales by using social media.
From the eBay Ink Blog:
We brought [sellers] to San Jose, spent a day outlining sellers’ strategy, and committed them to at least 30 minutes per day working on their social media strategy. Turns out some of our initial ideas were great, some were good, and some were not as good. We learned that building relationships enabled online word of mouth advertising, and that providing tastes that compliment an eBay seller’s brand allowed for product and seller discovery much more than spamming listings. We also learned (err, confirmed) that sellers have to be authentic, as faking interests is quite transparent. And we also learned we have a lot of work to do providing educational material that actually reaches our sellers.

What Can Publishers Learn from eBay’s Social Selling Pilot?


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