Author Topic: Google Product Search Traffic Drop  (Read 4441 times)

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BTPS

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Google Product Search Traffic Drop
« on: October 15, 2009, 04:09:47 PM »
This is a post on the ecrater.com forum -- I beleive this section of the forum is visible to everyone ..

Posted: 15 Oct 2009 09:54    Post subject: Google Product Search Traffic Drop   

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It looks like that the Google Product Search Team made an update to the ranking algorithm in the beginning of Oct. As a result the traffic from Google Product Search dropped substantially after Oct 6th 2009. This is not due to suspended products and eCRATER sub-accounts but to decreasing of the product ranks. We confirmed with Google that there are no problems or any other issues with our eCRATER account. The number of eCRATER listings that shows in Google Product Search stays about the same as it was before the update.

The Google Product Search Team shares proprietary technology with other search products and as a result is unable to comment on specific aspects of, or changes to the Product Search algorithm that may affect our items. They are also unable to provide additional information for general traffic fluctuations and ranking related issues.
 


READ MORE about how the big retailers are taling over google shopping!


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kolstromkreations

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Re: Google Product Search Traffic Drop
« Reply #1 on: October 16, 2009, 05:06:30 AM »
I think Google Checkout, Free Shipping, and lots of relevant Custom Attributes are more important than ever.  My guess is a lot of large non-marketplace companies expend a great deal of effort on their submisssions.  It seems logical to me that their tweaking of attributes for specific products would also be more successful than leaving it up to a marketplace.

planetsuze

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Re: Google Product Search Traffic Drop
« Reply #2 on: October 16, 2009, 07:57:15 AM »
I had noticed a drop in sales lately, but attributed it to less stock in the product line. I only have a few of some items left. Hmmm. I went to Google and searched for my product line and my AdWords ad is 3rd on the first page, and under shopping I have the first, fifth and sixth products. Hard to complain about that, but not to say there isn't something to it.
I need to get busy listing stuff anyway, here's a little  :poke to get at it.

BTPS

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Re: Google Product Search Traffic Drop
« Reply #3 on: October 16, 2009, 06:48:09 PM »
I think Google Checkout, Free Shipping, and lots of relevant Custom Attributes are more important than ever.  My guess is a lot of large non-marketplace companies expend a great deal of effort on their submisssions.  It seems logical to me that their tweaking of attributes for specific products would also be more successful than leaving it up to a marketplace.

Google Base don't allow you to talk about shipping or policies or terms.
sock monkeys at www.OurSockMonkey.com and of course everything at www.FilthyRichFashions.com

Yesterday is history, tomorrow is a mystery, and today is a gift. That is why we call it the present!

Rick Bradford

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Re: Google Product Search Traffic Drop
« Reply #4 on: October 16, 2009, 07:35:38 PM »
Yeah, Google definitely recommends sellers accept Google Checkout to increase sales. What a racket.

kolstromkreations

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Re: Google Product Search Traffic Drop
« Reply #5 on: October 17, 2009, 09:31:11 AM »
Google Base don't allow you to talk about shipping or policies or terms.

Not talking about policies or terms, just price and other info that one is allowed to use.
If you enter 0.00 as shown below for the price, search results will show "Free Shipping."
I think that some people might check the free shipping box on the top left of
Google's search page.  Just like they may check "Google Checkout" or "New Items" which are also attributes.

Quote
shipping
The shipping attribute is an item-level override for merchant-level shipping settings as defined in your Google Merchant Center account.
Format:

Each shipping attribute group consists of four sub-attributes:

NameRequirementDescriptionExamples
countryoptionalThe country an item will ship to (as an ISO 3166 country code)US
regionoptionalThe geographic region that a shipping rate applies to, e.g., in the US, the two-letter state abbreviation, ZIP code, or ZIP code range using * wildcardCA, 94*
serviceoptionalThe service class or delivery speedGround
pricerequiredFixed shipping price (assumes the same currency as the price attribute)7.95

Note: If country isn't included, we'll assume the shipping price applies to the target country of the item. If region isn't included, the shipping price will apply across the entire country.

Tab-delimited example:
Separate each sub-attribute with a colon, and each shipping attribute group with a comma. All colons, even for blank values, are required, i.e., three colons are required. :::7.95
US:::7.95
US:MA:Ground:5.95,US:024*:Ground:7.95

XML example:
The four sub-attributes are country, region, service, and price. Include each shipping attribute group as a separate attribute.

<g:shipping>
    <g:country>US</g:country>
    <g:region>MA</g:region>
    <g:service>Ground</g:service>
    <g:price>5.95</g:price>
</g:shipping>


http://www.google.com/support/merchants/bin/answer.py?hl=en&answer=160085

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« Last Edit: October 17, 2009, 09:33:33 AM by kolstromkreations »

littleonlinestore

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Re: Google Product Search Traffic Drop
« Reply #6 on: October 23, 2009, 01:32:26 AM »
I had to make a bunch of changes to my feed. No more combined shipping can be mentioned or even free shipping. All titles and descriptions have to be different. I think even one word counts though as I just made sure I had the cosmetic shade in each description.

Also, no MLM items are allowed in Google now. That is why a big bulk of my stuff won't go through as Mary Kay is on their nono list. Hence why my confusion as I'm selling more Mary Kay than ever before. Yikes.

Here's a site that I used http://celebird.googlepages.com/ckbase.htm

It will show you what is wrong with your feed.
 

Southern Jewel's Fab Finds

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Re: Google Product Search Traffic Drop
« Reply #7 on: October 23, 2009, 08:56:33 AM »
Thanks for the link.
BTW, your site is beautiful and well organized.

  

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