Author Topic: Cross Border eCommerce Stats  (Read 285 times)

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WayOutWest

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Cross Border eCommerce Stats
« on: July 02, 2017, 08:22:02 AM »
Just got an email from USPS about this and thought I'd share.   Who's buying, what, and why.

All of this is worth a read, for it does provide some valuable insight as to what consumers are wanting out of a website.  One of the biggies is people being worried about their financial data being secure. Which is something I've noticed with many sites - their failure to communicate what sort of steps they have taken (if any) to keep the customer's card info secure.  With many sites it's hard to tell at the time of submitting the info whether the card info is being emailed to the company for manual charging without even being encrypted, if it's being saved to the server, or if it's being securely passed through a gateway at the time of purchase and not being stored.  Some of it is also a bit of a chuckle (see China section for what I mean  ;))

According to a PayPal/Ipsos trends report:

Brazil
67% of adult internet users bought something online. 45% of them shopped on international sites.
The top categories of items they bought from international sites were:
    Clothing, Footwear, and accessories
    Cosmetics/beauty products
    Consumer electronics
Reasons they bought from international sites they purchased from:
    Free shipping
    Safe way to pay
    Customer support in their language
Reasons they abandoned a purchase from an international site:
    Shipping charges too high
    Delivery time too long
    Concerns about web security

Canada
62% of adult internet users bought something online. 63% of them shopped on international sites.
The top categories of items they bought from international sites were:
    Clothing, Footwear, and accessories
    Entertainment/education (digital)
    Travel & transportation
Reasons they bought from international sites they purchased from:
    Free shipping
    Lower overall cost to buy items from another country
    Costs shown/payment possible in their local currency
Reasons they abandoned a purchase from an international site:
    Shipping charges too high
    Having to pay customs duty, fees, or taxes
    Currency conversion rate not favorable

China
84% of adult internet users bought something online. 26% of them shopped on international sites.
The top categories of items they bought from international sites were:
    Clothing, Footwear, and accessories
    Cosmetics/beauty products
    Grocery, food, drink, alcohol
Reasons they bought from international sites they purchased from:
    Secure way to pay
    Proof of product authenticity
    Costs shown/payment possible in their local currency
Reasons they abandoned a purchase from an international site:
    Delivery time too long
    Difficult process to return items
    Concerns about security of financial or personal details
    Delivery shipping costs

Other countries listed in the article are: France, Germany, Japan, Russia, UK
Full article at: https://www.uspsdelivers.com/cross-border-e-commerce/
« Last Edit: July 02, 2017, 08:30:06 AM by WayOutWest »



uncleleroy

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Re: Cross Border eCommerce Stats
« Reply #1 on: October 12, 2017, 10:40:26 AM »
China...

I wonder why there is such a large disparity between adult users of the internet that purchased something online and those that made an international order.

Southern Jewel's Fab Finds

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Re: Cross Border eCommerce Stats
« Reply #2 on: October 12, 2017, 03:05:13 PM »
Interesting...very interesting.
There is such a world-wide market.
As I'm hoping to retire, I just don't have the want to move forward outside of Amazon US.
 
EBay, heck yeah...I opened international sales...easy peasy.
I send to an eBay center and they handle everything else, paperwork, forms, etc.

  

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