Author Topic: Promoting Your Store  (Read 3095 times)

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PNT

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Promoting Your Store
« on: February 26, 2008, 03:59:49 PM »
There are post in forums all over with ideas on how to promote your online store. Some of the information is good and some isn't, some is free and some isn't. The idea of this group is to help each other grow our businesses, which in my mind means more traffic and hopefully more sales.

We are all promoting our stores in one way or another or at least I hope we are so lets share, tell what works or maybe what doesn't work. The idea is things that are free.

I have business cards with information about my Vintage Auto Parts store on one side and my General Store on the other side.  There is no contact information on the cards except for web link so it's safe to leave these just about anywhere. I put them on bulletin boards in store, leave them laying on tables in restaurants. I also include at least 2 of them in every package that is sent, and enclose them in all the bills I pay by check.




http://vintageparts.partsanthings.com for Vintage Auto parts
http://grampsmercantile.partsanthings.com Gramps Mercantile - Who knows what you'll find

Southern Jewel's Fab Finds

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Re: Promoting Your Store
« Reply #1 on: February 27, 2008, 07:58:34 AM »
I leave them laying on tables in restaurants. I enclose them in all the bills I pay by check.

Thanks I hadn't thought about those two above options.

Since I only pay one bill via check...that one will now get one of my business cards. 

Have you thought of placing a magnetic sign on your car? Or the sign for the back of your car window?

Some of our members have had good luck with both.

I have several friends with their own businesses and we support one another's business carrying one another's cards.

Also there's a "mullet wrapper" kinda local paper that's only for local small business advertising. For six dollars for six months, I placed 2 different ads.

If your area doesn't have one, one should be started...it's a great way to keep smaller businesses/home businesses alive.

wahm922

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Re: Promoting Your Store
« Reply #2 on: February 27, 2008, 02:27:54 PM »
I had a stamp made years ago.  I stamp it on everything, every piece of mail that leaves this house, anywhere and everywhere!

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PNT

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Re: Promoting Your Store
« Reply #3 on: February 27, 2008, 06:18:49 PM »
I have heard others talk about putting signs on their cars and that is a good idea, I just haven't done it yet.


As far as I know there isn't any "mullet advertising going one here" we have some small area papers but the advertising isn't as cheap as you were talking about.

I did advertise on the back of a local car club flyer, it won't be out for another month

http://vintageparts.partsanthings.com for Vintage Auto parts
http://grampsmercantile.partsanthings.com Gramps Mercantile - Who knows what you'll find

CruiseReady

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Re: Promoting Your Store
« Reply #4 on: September 19, 2008, 06:04:05 AM »
If you have a product that is of interest to a certain segment of the population, here's something.

My products are geared to travelers in general, and cruisers in specific.  I printed out business cards that say:


Enjoy a 10% discount at

CruiseReadyStore.com
           
Compliments of YOUR TRAVEL AGENT


(There's some other text, and a discount code, but you get the idea.)

I sent letters to Travel Agents offering them a free supply of the cards with the words "Your Travel Agent"  replaced by their name or agency name. 

50 letters, no takers...    BUT when I called the two TA's with whom I have personally done business, each  immediately agreed to take a supply... 

So, the point is ...

1) maybe this idea could be translated to a niche that you target... 
For example, if you sell pet products ... maybe your vet would let you leave some cards there... 

2) Think about people with whom YOU already do business.  Maybe they are more willing to scratch your back, since you already scratch theirs.

« Last Edit: September 19, 2008, 06:16:50 AM by CruiseReady »
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