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Messages - Southern Jewel's Fab Finds

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* Amazon Central / Amazon FBA Checklist Manual (Step-by-Step)
« on: February 21, 2018, 10:34:54 AM »
Pretty Pretty Good List for anyone looking to start an Amazon business or to sharpen up your presence as a 3rd party seller.

Hey Reddit!

I have created an Amazon FBA Checklist that breaks down the frameworks of what it really looks like to get started selling on Amazon FBA! I've been using a modified version of this for a while now, but I decided to officially make a new one with more details so I can share it with everyone. This checklist will serve you as a basic guideline for the entire Amazon FBA process, and it has helped me countless times.

If you like, you can download this entire PDF for free here (disclosure: it links to my site to download), however, you can find the entire text below, which should be good enough to copy and paste it into a Word Document for personal use!

I am working to make this PDF better, so please let me know what helped you or what you would like to see more of in the comments.

Wishing you all the best,


Note: Link to download pdf isn't used.
Visit the Reddit post here to download the pdf

1 - Product Research
Step A: Idea Generation
Amazon Best Seller’s List
Retail Store Exploration
Amazon Movers and Shakers
AmazonBasics by Amazon
Amazon Storefronts
Amazon Product Sub-Tiers
“Customers Also Bought” Section
eBay Trending
Shopify Stores
AliExpress Weekly Best Sellers

Step B: Find Product Demand
Jungle Scout
Unicorn Smasher
Google Trends
Google Keyword Planner
999 Cart Track Method
Step C: Research Competitors
Analyze Competitor’s Reviews
2 - Product Sourcing
Step A: Find Product
Step B: Order a Sample
Pay for Sample
Evaluate Sample
Step C: Pay Your Supplier
Wire Transfer
Alibaba Secure Payment

3 - Choosing a Supplier
Step A: Evaluate Suppliers
Supplier Message Templates
Negotiation Message Templates
HubSpot CRM
Supplier Criteria
Accepted Payment Methods
Alibaba Status (i.e. Gold)
Supplier Verification
Language Quality
Supplier Reputation
Sample Quality
Response Rate
Supplier Type

4 - Legal
Step A: Patent Search
Google Patents
U.S. Patent Search
Step B: Trademark Search
U.S. Trademark Database
Step C: Business Entity
Refer to Setting up a Business
Step D: Legal Labels
Suffocation Labels

5 - Pricing
Step A: Determine Pricing
Amazon Revenue Calculator
Amazon Fulfillment Fees
5X Rule
Determine Minimum Profit Margins

6 - List an Amazon Product
Step A: Set up Amazon Seller Account
Choose a Seller Name
Create Amazon Seller Account
Add Professional Seller Plan ($39.99/mo)
Amazon Seller Central App
Step B: Take Product Photos
Virtuous Graphics
Step C: Get UPC Code
Buy a GS1 UPC Code
Step D: Create Amazon Listing
Product ID (UPC)
Product Name
Brand Name
Product Variations
Upload Product Images
Product Description
Key Product Features
Keywords & Search Terms
Dimensions & Weight
Step E: Create Shipment
Amazon FNSKU Barcode
Amazon Shipping Labels
Select Single Amazon FBA Warehouse
Step F: Place Order
Negotiate Costs
Determine Appropriate Quantity
Step G: Freight Forwarders

7 - Viral Launch
Strategy #1: Product Discounts / DealSites
Strategy #2: Amazon PPC
Determine Maximum ACoS
Automated Campaigns
Manual Campaigns
Strategy #3: Outside Paid Acquisition
Facebook Ads
Google Adwords
Pinterest Ads
YouTube Ads
Strategy #4: Launch to Existing Audience
Facebook Review Groups
Twitter Hashtags
Real life (get creative)
Sharing with Email List
Strategy #5: Build an Email List
Landing Page
Facebook Ad Lead Gen
Product Giveaways
Create Coupons
Optimize Keywords

8 - Review Automation
Amazon Early Reviewer Program
Amazon’s Top Reviewers
Email Follow-Up Campaigns
Feedback Genius
Social Media Reviews
Analyze Your Reviews

9 - Super Optimization
Amazon Marketing Services (AMS)
Advertise on Top Seller Listings
Keyword Optimization
Pricing Optimization
Product Optimization
A|B Test Pictures
Keyword Sourcing
Reorder Reviews
Remove Negative Amazon Seller Feedback
Lightning Deals
Bundle Products
Brand Registry

10 - Setting Up a Business
Step A: Choose Your Product Structure
Recommended: LLC
Options: Sole Proprietorship, LLC, S-Corp, C-Corp, LP, LLP
Step B: Pick and Register Your Business Name
LegalZoom LLC
Step C: Get Licenses and Permits
Step D: Choose Your Accounting System
Refer to Taxes
Step E: Set Up Your Business Location
Recommended: Delaware, USA

11 - Building a Brand
Branding Basics
Determine your brand’s target audience
Define a branding mission statement
Research brands within your industry niche
Outline the key qualities & benefits your brand offers
Create a great brand logo & tagline
Form your brand’s business voice
Build a brand message and elevator pitch
Let your brand personality shine
Integrate your brand into every aspect of your business
Stay true to your brand
Facebook Page
Facebook Group
Instagram Profile
Create a Pinterest Account

Create a Twitter Account
Create a Website
12 - Taxes
GoDaddy Bookkeeping

13 - Automation
Virtual Assistants
Automated Processes
Outsourcing Product Research
Manage Supply Levels & Automatically Place New Orders
Amazon PPC
Keyword Research
Data Analysis
Customer Service

14 - Non-US Sellers
International Credit Card
US-based Phone Number
US EIN (Form SS-4)
Free U.S. Bank Account: Payoneer
Get a U.S. Mailing Address
* Amazon Central / Re: Amazon adding crypto currency to payment methods?
« on: February 21, 2018, 10:23:56 AM »
Two very good choices on your part.
* Amazon Central / Re: Amazon adding crypto currency to payment methods?
« on: February 19, 2018, 09:14:00 PM »
Could be used for their apps/games.
We recently bought a new 10" Fire.
Downloaded games.
Found that once level was achieved, you can only go to next tier by buying coins.
Why not let us buy the game with all the flipping levels?
Whaddya think? Could be tied in.

BTW, games have been deleted.
Could sideload games from Google Play but <rolling eyes> C'mon Amazon.
* Amazon Central / Re: $21 billion reason Amazon wants to build its own UPS
« on: February 19, 2018, 09:10:45 PM »
* Amazon Central / Re: $21 billion reason Amazon wants to build its own UPS
« on: February 18, 2018, 10:56:09 AM »
I swear to goodness, most of mine come USPS.
* Amazon Central / Re: Unpacking and its Prime economy
« on: February 17, 2018, 11:25:54 AM »
It's one of the better articles I've seen in the last year
* Amazon Central / Re: $21 billion reason Amazon wants to build its own UPS
« on: February 17, 2018, 11:25:06 AM »
Your deliveries to you are mostly UPS?
Mine mostly come USPS and then UPS.
* Amazon Central / Unpacking and its Prime economy
« on: February 11, 2018, 03:50:03 PM »
Unpacking and its Prime economy
How Amazon's focus on fast shipping in the United States, customer loyalty and new technologies combined with aggressive expansion into other industries continues to pay off.

Good compilation of stats

* Amazon Central / Amazon Updated FBA fee preview now available
« on: February 06, 2018, 08:51:38 AM »
Updated FBA fee preview now available
Feb 5, 2018

You can now compare your current FBA fulfillment fees with the new rates that take effect on February 22, 2018. To preview your estimated fulfillment fees, you can use the FBA Revenue Calculator or the Fee Preview report.

For more information on the 2018 U.S. FBA fee changes, go to

As many of you know, I'm slowly backing off the amount of biz that I do with Amazon.
Closing in on retirement.
Anyhooo... I've sold so much self-fulfill that it does make me think I should be moving in that direction. Or at least half warehouse/half self-fullfill.
* Amazon Central / Re: Amazon Seller Forums Redesigned 2-2018
« on: February 06, 2018, 08:48:56 AM »
Where in the world did you find that image?
One blog post.
One addition to my shared sites. (right hand column)

Anybody else?
* Amazon Central / Re: Amazon Seller Forums Redesigned 2-2018
« on: February 05, 2018, 10:14:09 AM »
Say it ain't so.

So the default name is the seller's store name.
When I clicked into the forums, it stated my name was my store name or I could change it right then and there.

I can't.
I just can't on the new forums.
Hi, My name is Donna and I'm an old dawg.
<raising hand>
* Everything eBay / Re: PayPal Monopoly on eBay Ending
« on: February 05, 2018, 10:12:11 AM »
* Amazon Central / Re: Introducing the Seller Central Alexa Skill Feb 2018
« on: February 04, 2018, 01:20:33 PM »
No Way.
* Amazon Central / Re: Amazon Seller Forums Redesigned 2-2018
« on: February 04, 2018, 01:19:59 PM »
Dear Gawd!

I don't know which is more pain inducing...
Your description or the new seller forum design.

Is it true that the current posting count a day is 10? Or is it 18?
Masking of your seller names, too.

I can't make heads or tails out of it.
Well, I could if I wanted to give it my time.

Bring them all over here, I'll glady have them!
Moved it to it's own thread for SEO reasons.

Pretty Pretty.
I have one item in mind and will purchase this week.
I love opals and I'm a minimalist and dainty jewelry lover.
No overly large gems for my jewelry for me cept the one on my ring finger.

Thanks for passing along.

BTW, Gimme a few days and I'll post her shop to my blog.
If anybody else has a free-standing website, etsy, handmade or other type item...lemme know.
I'm your go-to for posting we businesses working together.
* Everything eBay / Re: PayPal Monopoly on eBay Ending
« on: February 04, 2018, 01:02:12 PM »
When I purchase an item on say...Etsy...
I have a choice of Apple Pay, entering my own cc, or using Paypal.
I use Paypal because that is what I will always choose when given an option.
My cc number plus the cvs number are still blocked with only Paypal being the go-between.

I used to receive alot of payments via Google Checkout back in the day from website purchases.
I did receive more Paypal, but the option was great to be able to offer my customers.

Things that make me giggle...hahaha..Amazon Payments? On eBay?

That being said, I think this is great.
If a seller has their own merchant account they should be able to use it.
Often times those are negotiated rates for the merchant.

As I'm phasing out a little year by year, I'm going to continue to use Paypal only as my means of payment.
From the article:

PayPal will still be a payments provider option for eBay, but it won’t be processing certain transactions — transactions that involve entering your credit card information, for instance — as it had previously. (my input, I've never had to enter my cc number for any transaction on eBay. NEVER. Nor have my customers)

“This was always the plan since PayPal and eBay separated,” Ready emphasized, referring to eBay’s spin-off of PayPal into its own publicly-traded company in 2015.

PayPal reported adjusted fourth quarter 2017 earnings of 55 cents a share on revenue of $3.74 billion — up 26% year-over-year. For the full year of 2018, PayPal forecasts profit of $2.27 per share with revenue between $15 billion and $15.25 billion, compared with analysts’ estimates of $15.16 billion.

It’s also worth noting that while eBay transactions currently account for 13% of PayPal’s overall payments volume, that number is steadily declining, according to PayPal. And while eBay’s revenue from marketplaces continue to grow by 4%, that number is downright anemic when compared to median growth of marketplace competitors, which are growing at a 50% year-over-year clip. (yes, true true true...but there is still a market's my bent and dent shop or my place to sell if I'm not approved in a category)
* Amazon Central / Introducing the Seller Central Alexa Skill Feb 2018
« on: February 01, 2018, 10:48:05 AM »
From Amazon Headline News:

Feb 1, 2018

Try the Seller Central Alexa skill today. Alexa, your new virtual employee, provides you with critical business updates from any Alexa-enabled device. Enable the skill, link your seller account, and say "Alexa, start Seller Central."               

After you enable the skill, say "Alexa, start Seller Central," and then try:

Sales summary: "How are my sales?"
Sales summary by date: "What were my sales yesterday?"
Inventory recommendations: "How is my inventory?"
Orders: "How are my orders?"
Campaigns: "How are my campaigns performing?"
Feedback: "How's my feedback?" and "Read my feedback."
Buyer messages: "Do I have any messages?"
Payments: "When do I get paid?" "When was my last payment?" and "What is my current balance?"
To provide feedback or report an issue, contact

The Seller Central Alexa skill is currently only available to sellers in the US marketplace.
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