eCommerce Sellers Motivators

Business Related Forums => * Marketing & Customer Service Issues => Started by: springintoscooters on October 22, 2015, 12:04:03 PM

Title: Facebook Analytics
Post by: springintoscooters on October 22, 2015, 12:04:03 PM
I've been managing the social media campaigns for a friend's business for over a year now and I've begun to be wary of the accuracy of Facebook's audience analytics. Two weeks ago, I paid to have a public service oriented post boosted and the post delivered the expected number of views, but then my view count plummeted to less than half what they were before the boost. Last night, I boosted another post and changed the cover photo on the page and the analytics showed a ten fold jump in activity within a couple of hours. To further heighten my suspicions, the analytic on the new and recent posts don't support the summary data.
Has anyone else had experience with Facebook analytics and do you share my concerns?