Author Topic: Mobilegeddon: Amazon, eBay, and the Google Ranking Shift  (Read 494 times)

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Mobilegeddon: Amazon, eBay, and the Google Ranking Shift
« on: May 06, 2015, 09:51:20 AM »
To Read In Full and Infographics: Mobilegeddon: Amazon, eBay, and the Google Ranking Shift

It was a straightforward yet impactful change Google revealed to the world. A site's friendliness to visitors arriving on mobile devices would affect its ranking. Google said on its Webmaster Central blog, "This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results."

According to companies that measure such impact, like comScore in its 2015 U.S. Digital Future in Focus whitepaper, mobile devices are a "continuing disruption" in "all facets of digital." It's not just the younger demographics driving this, per the report:

Mobile-only internet usage is also becoming more prevalent, driven largely by the 21 percent of Millennials who are no longer using desktop computers to go online. Meanwhile, the 55-years-and-older consumer segment is actually the fastest growing faction of mobile users, increasing its combined multi-platform and mobile-only share of audience from 60 percent to 74 percent in the past year.
In the ecommerce world, pure online plays like Amazon.com and eBay, and conventional retailers with broader online selling aspirations like Walmart and Best Buy, all stood to gain or lose from Google's algorithm tweak. It's a topic Searchmetrics touched upon as they looked for winners and losers among sites affected by the update.



  

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