eCommerce Sellers Motivators

Business Related Forums => * Amazon Central => Started by: WayOutWest on June 16, 2017, 10:04:26 PM

Title: Amazon Granted Patent to Stop In-Store Price Checking
Post by: WayOutWest on June 16, 2017, 10:04:26 PM
Amazon granted a patent that prevents in-store shoppers from online price checking
Amazon’s long been a go-to for people to online price compare while shopping at brick-and-mortars. Now, a new patent granted to the company could prevent people from doing just that inside Amazon’s own stores.

The patent, titled “Physical Store Online Shopping Control,” details a mechanism where a retailer can intercept network requests like URLs and search terms that happen on its in-store Wi-Fi, then act upon them in various ways.

The document details in great length how a retailer like Amazon would use this information to its benefit. If, for example, the retailer sees you’re trying to access a competitor’s website to price check an item, it could compare the requested content to what’s offered in-store and then send price comparison information or a coupon to your browser instead. Or it could suggest a complementary item, or even block content outright.
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(continue reading at https://www.theverge.com/2017/6/15/15812986/amazon-patent-online-price-checking (https://www.theverge.com/2017/6/15/15812986/amazon-patent-online-price-checking) )


Seems to me that it's not so much about preventing people from price comparing inside an Amazon owned shop (though it does have that aspect to it, which is a huge benefit for Amazon), but more so about preventing other businesses from implementing the same sort of tech in their own shops.
Title: Re: Amazon Granted Patent to Stop In-Store Price Checking
Post by: springintoscooters on June 18, 2017, 05:40:47 PM
But how much in-store price checking is done on the store's Wi-Fi?
Title: Re: Amazon Granted Patent to Stop In-Store Price Checking
Post by: Southern Jewel's Fab Finds on June 18, 2017, 08:50:15 PM
Good point, Scoot.

I am notoriously bad for scanning an item in store and seeing where I can get the item for the best all around price for purchase.
If it's a large item, free shipping included.
Title: Re: Amazon Granted Patent to Stop In-Store Price Checking
Post by: uncleleroy on June 20, 2017, 02:52:42 PM
Seems to me that it's not so much about preventing people from price comparing inside an Amazon owned shop (though it does have that aspect to it, which is a huge benefit for Amazon), but more so about preventing other businesses from implementing the same sort of tech in their own shops.

I think that is the key right there.
Title: Re: Amazon Granted Patent to Stop In-Store Price Checking
Post by: Southern Jewel's Fab Finds on June 22, 2017, 09:19:07 PM
Thumbs up!